The COVID-19 pandemic has changed the usual ways organizations conduct their businesses in the Philippines. Due to strict protocols, businesses struggle to find ways to generate sales nowadays. With almost everything performed online, businesses try various strategies to reach their customers. A popular approach for businesses nowadays is to incorporate digital marketing within their operations. Digital marketing involves promoting and selling your brand’s products and/or services via online channels and platforms. This includes online advertising, social media marketing, and the most basic one of all, having a website.
Since people rarely go out of their homes nowadays, they have resorted to online shopping. Due to this, customers are harder to reach nowadays. This is especially hard on businesses that rely heavily on physical stores. However, businesses are not completely doomed. Websites are cost-effective platforms where businesses can expand their online presence and reach wider audiences. Here are 4 reasons why investing in a website is crucial especially during this pandemic.
Your business is open 24/7
Physical stores are only open for specific times during the day and specific days during the week. Unlike physical stores, websites are open and available for customers 24 hours a day, 7 days a week. Customers can access and purchase your products and services anytime, even outside usual business hours. Especially now that online shopping is popular in the Philippines, it is crucial for businesses to create an online presence. Customers don’t need to travel physically to purchase or inquire, saving them both time and money. This allows your brand to be more accessible which can potentially lead to more clients and sales.
You can expand your target market.
A website can be made accessible from any part of the world. Anyone, even people outside the Philippines, can find your business online through your website. This is a good way to reach a wider audience and potentially expand your business internationally. Regional boundaries are basically nonexistent since you can use your website to reach global markets. Your advertising efforts have the potential to be seen by millions of internet users across the globe.
It keeps people informed of your brand.
Like social media, websites are one of the best channels for advertising. Since your website is easily accessible online, more people will be aware of your company or brand. Your online presence can strengthen brand awareness and recognition. Your products and services will gain exposure which will help in building your brand’s image. However, it is also important to set up your website professionally. Make sure your website is well-designed and easy to navigate. In addition to that, ensure that your website has high-quality content, good features, and is user-friendly. This will help you improve your credibility and persuade more people to do business with you.
You can incorporate SEM.
When you have a website, you can easily do SEM (Search Engine Marketing). SEM is a digital marketing strategy. Companies can pay a specific amount for ads and have their brands show up at the very top of Google search. Investing in SEM is beneficial since it improves the visibility of your website in search engines. More visibility leads to more visitors and more visitors leads to more potential sales.
COVID-19 in the Philippines surged again. This means people will still spend more time at home (and online). Consequently, businesses still have to find ways to promote their products and services online. Besides social media, it is necessary for businesses to invest in a website. It is a great investment as it can absolutely improve your business’ status and profitability.
Springboard Philippines offers a wide range of digital services such as: social media marketing, web design and development and search engine marketing (SEM). For more information, feel free to contact us here.