Ever since the pandemic hit, big changes were seen in the Philippines. One of the most notable shifts is the booming of the e-commerce industry. Yes, Shopee, Lazada, and other online shopping sites became very popular. Many Filipinos were laid off from jobs and turned to entrepreneurship. As a result, small businesses and start-ups started to venture online to adapt to the new normal. Most have been successful because the Philippines is known to have active internet users and the market is very wide for online shops. Do you have a business idea in mind you’re interested to start? This article will help you learn more about the process of e-commerce.
1. Place an ad to target your market
The first step is important because digital marketing is how you’ll attract customers. You should know your target and tailor your ads to that market. The most common way is through social media sites like Facebook via Facebook Ads, or Instagram by boosting their posts. Some companies have also invested in their websites. Digital marketers can help you a lot with your ads and platforms once you’re expanding. It’s one of the in-demand jobs lately because their services can be game-changers.
2. Receive Orders
Some businesses rely on social media sites such as Facebook Marketplace. Aside from that, some sell in online shopping sites like Shopee and Lazada where entrepreneurs can easily offer products. Regardless of the platform, orders will start coming in after placing ads. Be mindful that this will be possible only if the first step is performed properly. Receiving orders also involves keeping track of your inventory and customer details.
3. Pack Orders
Once you’ve prepared the ordered products, it’s now time for the packaging. But, be sure to keep an eye on the products and make sure that they don’t have any damage before going through the process. The quality will distinguish between a happy and a disappointed customer. If you intend to sell through Shopee, you can also check their site for guides regarding proper packaging and packing of multiple items. Besides ensuring quality, another tip is to properly choose the packaging material. Some sellers put the effort into finding environment-friendly yet affordable packaging. This helps businesses improve brand value in the competitive e-commerce environment.
4. Turnover items to a 3rd party courier
The courier may now pick up the packaged orders. Some known names in the Philippines are J&T Express, MrSpeedy, JRS Express, and the like. Coordinate properly with the riders to avoid miscommunication about the schedules. If you will be a Shopee or Lazada seller, arranging for the shipment is easy as they are done through the platform already by choosing either pick-up or drop-off on said date.
5. Order delivery by couriers
With the packed orders turned over to the couriers, they are now to be delivered. Being an independent seller requires more accountability in this part. Be sure to communicate the shipment details with the courier accurately. Online shopping sites already have the details of the customer on the platform which is one of the major advantages since transactions and deliveries are much easier.
6. Happy customers
The end goal is to satisfy your customers. Keep an eye on their reviews and comments because these can help you improve. Also, make sure you’re available since clients may have issues or concerns. Remember that this is also part of ensuring the happiness of the customers. It is important to hear their thoughts, both the positives and the negatives. Make the business grow and gain loyal customers by maintaining customer satisfaction.
Springboard Philippines offers a wide range of digital services such as: social media marketing, web design and development and search engine optimization (SEO). Everyone’s building their social media presence nowadays, what’s stopping you?